Palm Beach State College

College Catalog 2016-2017

Palm Beach State College
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MAR2011 - Principles of Marketing (AA)

Credits/Clock Hours:
3 credits (3 lecture hours)

Description:
This course places emphasis on marketing-strategy planning. The topics covered include: the micro role in society and its macro role in business, the external environments affecting marketing, marketing research, behavioral features of the consumer market and intermediate customers, market segmentation and developing the marketing mix of product, place, promotion and price.

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