Palm Beach State College

College Catalog 2017-2018

Palm Beach State College
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ENT2120 - Entrepreneurship Marketing and Selling (AS)

Credits/Clock Hours:
3 credits (3 lecture hours)

Description:
In this course, students will acquire the skills to successfully plan and research the marketing aspects of launching a new business venture. Students will analyze marketing opportunities, research target markets, develop a marketing strategy, and develop brand positioning. Students will learn how to develop new products and services and provide a foundation for establishing pricing strategies. Online marketing tools will also be explored. Students will write a comprehensive marketing plan for a new business venture.

Prerequisite or Corequisite: ENT1000

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