Palm Beach State College

College Catalog 2017-2018

Palm Beach State College
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MAR4802 - Marketing for Managers (BAS)

Credits/Clock Hours:
3 credits (3 lecture hours)

Description:
This course helps develop the marketing knowledge and skills necessary for the successful manager of an organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.

Prerequisites: FIN3400, GEB3213 (with a grade of C or higher)

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