Palm Beach State College

College Catalog 2017-2018

Palm Beach State College
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MKA1511 - Advertising (AS)

Credits/Clock Hours:
3 credits (3 lecture hours)

Description:
This course has been planned for students wanting strong preparation in the field of advertising. Students learn the conceptual foundation which provides the necessary theoretical framework for understanding advertising, the planning stage required for successful advertising and the actual execution of advertising.

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