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Palm Beach State College

College Catalog 2018-2019

Palm Beach State College

ENT4124 - Sales and Marketing for Entrepreneurs (BAS)

Credits/Clock Hours:
3 credits (3 lecture hours)

Students will demonstrate the skills to successfully plan and research the marketing and sales aspects of launching a new business venture. Students will analyze marketing opportunities, research target markets, and develop a marketing strategy and brand positioning. Students also will learn how to develop new products and services and develop pricing strategies. Online marketing tools also will be explored.

Prerequisites: ENT4013, ENT4704, RMI3004 (with a grade of C or higher)

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