ENT4124 - Sales and Marketing for Entrepreneurs (BAS)
3 credits (3 lecture hours)
Students will demonstrate the skills to successfully plan and research the marketing and sales aspects of launching a new business venture. Students will analyze marketing opportunities, research target markets, and develop a marketing strategy and brand positioning. Students also will learn how to develop new products and services and develop pricing strategies. Online marketing tools also will be explored.
Prerequisites: ENT4013, ENT4704, RMI3004 (with a grade of C or higher)