Skip to main content

Palm Beach State College

College Catalog 2018-2019

Palm Beach State College

MAR4802 - Marketing for Managers (BAS)

Credits/Clock Hours:
3 credits (3 lecture hours)

This course helps develop the marketing knowledge and skills necessary for the successful manager of an organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.

Prerequisites: FIN3400, GEB3213 (with a grade of C or higher)

Registration Search