ENT2120 - Digital Marketing for Entrepreneurs (AA)
Credits/Clock Hours:
3 credits (3 lecture hours)
Description:
In this course, students will acquire the skills to successfully plan and research
the marketing aspects of launching a new business venture. Students will analyze marketing
opportunities, research target markets, develop a marketing strategy, and develop
brand positioning. Students will learn how to develop new products and services and
provide a foundation for establishing pricing strategies. Online marketing tools
will also be explored. Students will write a comprehensive marketing plan for a new
business venture.
Prerequisite or Corequisite: ENT1000