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Program Learning Outcomes
Business Administration and Management - Marketing Concentration (AS)

Program Learning Outcome #1
Demonstrate, by specific example, the major management functions of planning, organizing, staffing, leading, and controlling.

Program Learning Outcome #2
Analyze the nature of marketing and the elements and interrelationships of the marketing mix.

Program Learning Outcome #3
Communicate business information in a clear, concise, and well-organized manner through written documents, oral presentations, and use of technology.

Program Learning Outcome #4
Apply specific business knowledge e.g., accounting, economics, marketing, and management in a manner that identifies and evaluates business practices.

Program Learning Outcome #5
Analyze legal and ethical issues from a global awareness perspective within the operation of a business.

Program Learning Outcome #6
Explain the role of advertising in the marketing mix, describe advantages and disadvantages of various advertising media, explain the latest advertising techniques, and be able to design an advertising campaign for a product or a service using various media.

Program Learning Outcome #7
Explain the role of personal selling in the marketing mix, list the steps of the selling process, explain why personal selling is more efficient than any other forms of promotion, and discuss the key differences between relationship selling and traditional selling.