Social Media Student Influencer Program

• Period is for the 2026-2027 academic year. Students must commit to serve a one-semester term, with the option to renew.
• Be currently enrolled in a certificate or degree program at PBSC.
• Allow PBSC to use your photo/image/likeness for the purposes of promoting the college. A model release will need to be completed for our records.
• Acknowledge that any content created by the Student Social Media Influencer for the purposes of promoting PBSC, including videos, photos, or other media, will be considered the intellectual property of PBSC. 
• Agree that PBSC retains sole creative control and the perpetual, irrevocable right to use, modify, distribute, and display this content without further compensation or approval. 
• Student Social Media Influencer will create content for PBSC social media by using his/her smartphone.
• Allow PBSC to follow your personal accounts and repost any content associated with PBSC.
• Post pre-approved, PBSC-related content on your personal social media accounts a minimum of once a month.
• Tag personal PBSC-related posts with @pbstatecollege and #MyPBSC. 
• Promote and comment on PBSC events and activities on social media. 
• Adhere to all policies described in the PBSC Student Code of Conduct. 
• Review and adhere to PBSC’s official Social Media Guidelines, which include refraining from posting obscene, offensive or misleading content and ensuring all public content reflects positively on PBSC.

 

As part of the application process, applicants must create and submit an original Instagram Reel that answers the question: “Why would you make a great Palm Beach State College Student Social Media Influencer?”

Your Reel should showcase your personality, creativity and student experience at Palm Beach State College.

Reel Requirements

• Must be 30-60 seconds in length.
• Must be filmed in vertical format (9:16).
• Must be original content created by you.
• Must be appropriate and aligned with Palm Beach State College's values and Student Code of Conduct.

 

What to Include

Choose at least two of the following topics:

• Why you love being a Palm Beach State College student.
• Your academic program or career goals.
• Your involvement on campus, including clubs, athletics or student organizations.
• What makes your student experience unique.
• Your favorite campus spot, resource or tradition.
• How you would encourage other students to attend Palm Beach State College.
• Social media content ideas you would create as a student influencer.

 

Get Creative!

We encourage you to:

• Show your personality.
• Film in multiple locations on campus (if you’re able).
• Include text overlays or captions.
• Use trending transitions or editing styles.
• Speak directly to the camera or use voiceover narration.
• Show us what makes you stand out!

We're not looking for professional videographers. We want authentic and engaging storytellers.

Bonus Points

While not required, we'd love to see:

• Campus video footage.
• Creative editing techniques.
• Accessibility features such as closed captions.
• A compelling hook in the first 3 seconds of your Reel.
• Examples of how you'd inspire prospective or current students.

 

How to Submit Your Reel

• Post your Reel to your public Instagram account.
• Tag @pbstatecollege in your Reel and/or caption.
• Complete the Social Media Influencer Program application form.
• Copy and paste the link to your Reel into the application form before the application deadline.

Don’t want your Reel permanently on your feed? That’s okay! Applicants may archive or remove their Reel after the application period closes. 

Applicants will be evaluated on creativity, authenticity, storytelling ability and their enthusiasm for representing Palm Beach State College. Previous content creation experience is not required. We're looking for students who are passionate about sharing their Panther pride and connecting with others through social media.

• Check email and/or Microsoft Teams messages regularly. Respond promptly, within 24 hours. 
• Notify the Digital Media Manager by email if you cannot meet for your scheduled meeting sessions. Excessive absences are to be avoided. The student’s start date may vary; however, student should not allow for four (4) missed absences without prior notice.     
• Notify the Digital Media Manager in advance if you cannot meet your work deadline to collaborate on a solution.  

• Lack of communication resulting in missing deadlines or scheduled meetings.
• Not meeting project deadlines, as established.
• Engaging in behavior that is inconsistent with PBSC’s values or social media guidelines, including unlawful activities, hate speech, discrimination, harassment, or any inappropriate content that may damage the College’s reputation.
• Violation of any laws.

• This is a volunteer opportunity, not an internship or federal work-study program. 
• Accepting the PBSC Social Media Influencer Program in no way guarantees employment with the College at the end of the program. 
• PBSC reserves the right to terminate this program at any time without notice.
• PBSC perks and incentives can change at any time.
• PBSC is not responsible for any liability, loss, damage, or claims arising out of or related to the Student Social Media Influencer’s activity and further agrees to indemnify and hold the College harmless from any claims or disputes related to the created content.