80% Top-of-Mind Awareness

When students were asked to name area colleges and universities, Palm Beach State College was mentioned on an unaided basis by 55% of prospects in the 2021 study. The margin of error was 7%. This means that unaided brand awareness declined from the 64% of prospects in the 2019 study. A prospect is defined as a person 18‐34 years of age.

 

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