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College Relations & Marketing

College Relations & Marketing (CRM) communicates to internal and external audiences the College's role in meeting the higher education and training needs of Palm Beach County. We tell the story of PBSC's programs, initiatives and achievements through press releases, news articles, the web, social media and other platforms.

How Can CRM Help You?

Marketing & Advertising
CRM maintains a consistent, positive public image of Palm Beach State's record as a high-quality educational institution. Our strategic marketing and advertising plan includes print, television, radio, online and out-of-home messaging to promote the College's programs, services and overall brand.

Graphic Design
Our in-house team of graphic designers create all of the College's brochures and major publications. The designers also ensure that pieces produced throughout the College adhere to the PBSC Branding Guidelines. | Request Graphic Design services

Web Communications
CRM works closely with College staff and faculty to ensure consistency and accuracy of the information on the web.  Online writing and best practices are offered, as well as PBSC Web Standards. | Request Web services

Social Media
Palm Beach State students, faculty, staff, alumni, prospective students and the public can stay in touch and get information through the official social media sites which are maintained by CRM. | Request Social Media services

Media Relations
With a CRM team that includes former journalists, we understand the deadlines reporters and editors face. CRM will work to respond to media requests as quickly as possible, whether it is helping locate sources, arranging interviews or getting the College's official statement or position on issues. All media requests, including public records and on-campus photography and video shoots, are coordinated by CRM. Requests for public records will be reviewed for compliance with Florida Government-in-the-Sunshine Laws and the Family Educational Rights and Privacy Act (FERPA).  Please visit the College About Us webpage for helpful information.

News Center
Submit your stories and stay up-to-date on the latest news and information about Palm Beach State College via the online News Center.

College Events Calendar
The Palm Beach State Events Calendar is used to market PBSC events and also to let those planning events know what is already scheduled.  View tips and other resources available to promote your activities on the Event Calendar page.

Internal Promotions
Faculty, staff and students who need help promoting College events or initiatives can count on CRM to ensure that the information is well publicized and the promotional materials are visually appealing. All flyers, forms or letters that will be distributed to the community or posted on the College website must first be reviewed and approved by CRM.

Additional CRM Resources

Office & Staff Info

CRM office location:  Lake Worth campus | First floor of the Administration Building
4200 Congress Ave. MS# 25
Lake Worth, FL 33461-4796
Phone: 561-868-3122
Fax: 561-868-3123
Email Us

The CRM staff work as a team to promote the College and provide information. Our staff include a talented group of designers, writers, and web and social media professionals. Please contact us if you have questions, concerns or need assistance.

Rachelle M. Franklin
Director of College Relations and Marketing, Interim
B.B.A., Loyola University
M.B.A., University of Texas


Vayola Dorcy   561-868-3122
Associate Administrative Assistant
A.A., Palm Beach State College


Media & Public Relations:

Tabatha B. McDonald   561-868-3127
News and Media Relations Coordinator
M.S., Florida International University
B.A., University of Alabama

Joyce Edelstein   561-868-3129
College Relations and Marketing Specialist
B.S., Northwestern University

Kristi Sorrow   561-868-3120
College Relations and Marketing Specialist
B.A., Marshall University


Social & Digital Media:

Lindsay McGlynn   561-868-3950
Digital Media Coordinator
B.F.A., University of Florida

Idalia Centeno   561-868-3943
Multimedia Specialist
B.F.A., Florida State University

Graphic Design:

Kari W. McCormick   561-868-3124
Visual Communications Manager
B.D., University of Florida
A.A., Palm Beach State College

Kara Bailey   561-868-3126
Senior Graphic Designer
M.S., Lynn University
B.S., Florida A&M University

Meagan Schroeder   561-868-3125
Graphic Designer
B.A., University of Maryland, College Park


PBSC Website:

Daycia Bowman   561-868-3652
Web Content Manager
M.S., Pace University (NY)
B.E., The City College of New York (CUNY) 

Julie Foos   561-207-5708
Web Communications Specialist
B.A., University of Central Florida


Jennifer Boehm  561-868-3881
Web Communications Specialist
B.S., University of Miami

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