Graphic Identity Standards

Branding Guide

The official PBSC Branding Guide is designed to help ensure a consistent visual identity for Palm Beach State College. It should be followed for approved use of college brand elements, including logos, college colors, stationery, promotional items, name badges, shirts, table runners and more. The name, logo, marks and images of Palm Beach State College cannot be used to imply or suggest endorsement of any product or service not provided by the College.

PBSC faculty and staff may access the Branding Guide via the PBSC Branding Hub in Teams. All created materials must be submitted to OCPA for review and approval before printing or distribution.

External vendors may request a copy of the PBSC Branding Guide by emailing the Office of Communications and Public Affairs at ocpa@pbsc.edu. 

 

Palm Beach State College Logos

Individuals and organizations outside of the College who wish to use any PBSC logo must first obtain written permission by emailing the Office of Communications and Public Affairs at ocpa@pbsc.edu. The logo cannot be used to imply or suggest endorsement of any product or service not provided by the College.

How to Use the PBSC Logo 

The Palm Beach State College logo is to be reproduced from authorized originals from the Office of Communications and Public Affairs. It should not be redrawn, reproportioned (stretched, extended, condensed) or modified in any way, such as with borders or shapes surrounding the logo.

Pro Tip: After downloading the logo and moving it into Microsoft Word, be sure to hold the shift key down when resizing the logo to keep the same proportions.

Wordmark: The Palm Beach State College wordmark is a cohesive unit and cannot be taken apart, i.e., the custom logotype must always be accompanied by the wave.

Placement: On printed materials, the logo should be placed in the top left corner or the bottom right corner. When possible, leave 1/2" white space or buffer zone around the logo.

Campus Locations: Palm Beach State College is one college, so it is preferable that all five locations be listed. If one location must be listed, the location should be placed separately from the logo. The proper listing for specific locations should be "Palm Beach Gardens campus," "Boca Raton campus," etc.

Letterhead, envelopes and business cards: These items have been standardized to provide a consistent College identity. Departments are urged to use only the official letterhead of the College when sending external communications. Official materials can be ordered from our Print Shop.

The approved, official letterhead will be printed in color. Black and white copies of the color letterhead are unacceptable. Please use the solid black letterhead if copies are to be distributed. This way the logo will appear all black.