College Relations & Marketing
College Relations & Marketing (CRM) communicates to internal and external audiences the College's role in meeting the higher education and training needs of Palm Beach County. We tell the story of PBSC's programs, initiatives and achievements through press releases, news articles, the web, social media and other platforms.
How Can CRM Help You?
Marketing & Advertising
CRM maintains a consistent, positive public image of Palm Beach State's record as a high-quality educational institution. Our strategic marketing and advertising plan includes print, television, radio, online and out-of-home messaging to promote the College's programs, services and overall brand.
Our in-house team of graphic designers create all of the College's brochures and major publications. The designers also ensure that pieces produced throughout the College adhere to the PBSC Branding Guidelines. | Request Graphic Design services
The web team works closely with College staff and faculty to ensure consistency and accuracy of the information on the web. Online writing and best practices are offered, as well as PBSC Web Standards. | Request Web services
Palm Beach State students, faculty, staff, alumni, prospective students and the public can stay in touch and get information through the official social media sites which are maintained by CRM. | Request Social Media services
Note: CRM is not approving additional PBSC related social media profiles at this time.
With a CRM team that includes former journalists, we understand the deadlines reporters and editors face. CRM will work to respond to media requests as quickly as possible, whether it is helping locate sources, arranging interviews or getting the College's official statement or position on issues. All media requests, including public records and on-campus photography and video shoots, are coordinated by CRM. Requests for public records will be reviewed for compliance with Florida Government-in-the-Sunshine Laws and the Family Educational Rights and Privacy Act (FERPA). Please visit the College About Us webpage for helpful information.
Submit your stories and stay up-to-date on the latest news and information about Palm Beach State College via the online News Center.
College Events Calendar
The Palm Beach State Events Calendar is used to market PBSC events and also to let those planning events know what is already scheduled. View tips and other resources available to promote your activities on the Event Calendar page.
Faculty, staff and students who need help promoting College events or initiatives can count on CRM to ensure that the information is well publicized and the promotional materials are visually appealing. All flyers, forms or letters that will be distributed to the community or posted on the College website must first be reviewed and approved by CRM.
Additional CRM Resources
Office & Staff Info
CRM office location: Lake Worth campus | First floor of the Administration Building
4200 Congress Ave. MS# 25
Lake Worth, FL 33461-4796
The CRM staff work as a team to promote the College and provide information. Our staff include a talented group of designers, writers, and web and social media professionals. Please contact us if you have questions, concerns or need assistance.
Chief Communications & Public Affairs Officer
Associate Administrative Assistant
- For design requests, please request services through the CRM Design ticketing system.
Kari W. McCormick
Visual Communications Manager
Media & Public Relations
Tabatha B. McDonald
News and Media Relations Coordinator
College Relations and Marketing Specialist
College Relations and Marketing Specialist
- For web requests, please request services through the CRM Web ticketing system.
- Note: There are certain third-party websites and utilities that are managed by the Information Technology department. The web team can assist you in determining the correct contact.
- Contact the web team
- For photography requests, please request services through the CRM Photography ticketing system.
College Relations and Marketing Photographer
Social & Digital Media
- For social media requests, please request services through the CRM ticketing system.
Digital Media Coordinator
- For print shop requests, please review the PBSC Print Shop website before submitting a ticket request.
- For video requests, please request services through the CRM Video Production ticketing system.
Zelmira K. Silva Santisteban
Media Technology Coordinator
Media Technology Specialist
The mission of College Relations and Marketing of Palm Beach State College is to communicate the College's vital role in meeting the educational needs of Palm Beach County. This is accomplished by presenting clear and compelling messages and marketing to support access to College programs and services, creating and maintaining a strong public image, and providing useful, timely information to students, faculty, staff and the community.